For this project I created a Soda brand. The general Idea was to create a soda design that would be viewed as Fun, family friendly and gives off the perception of being weight conscience.
When I started this project I initially setup a color scheme that never really followed the motif that I wanted the brand to portray. Most of the colors where extremely saturated using violent reds and deep blues, but as we know many companies today use reds and blues (Pepsi and Coca-Cola are the two major examples). So i decided to go into a more pastel color pallet to help make the design stand out. I knew that if this were placed in stores today I would need to find a way to make the not only the colors but the shape of the bottle it self stand out. So as I began workshopping different bottle styles and designs and I realized that most of the bottles look the same so to change the status quo I designed the bottle to have a thin middle segments. When showing this bottle design many thought that the shape of the bottle was something out of the ordinary (which was one of my goals).
Process Book
UI / UX
User Interface and User Experience
